School Work

Some of my favorite projects started with simple questions: Why do consumers behave the way they do? How can brands earn trust? What role does culture play in decision-making? Through brand audits, consumer research, and strategic planning, these projects helped shape the strategist I am today and reinforced my belief that the best creative ideas begin with human insight.

- Master of Science In Integrated Marketing Communications: Northwestern University

- Bachelor's of Communication & Information Sciences in Advertising with a Minor in Sales: The University of Alabama