HoBuzz

When HBO's House of Ho star Washington Ho and renowned Houston attorney Tony Buzbee launched a Texas-born Delta-8 seltzer brand, I was brought on as a marketing consultant to evaluate the competitive landscape and identify opportunities for growth within an emerging and highly regulated market. Through more than six hours of market research, I analyzed consumer behavior, category trends, positioning strategies, and competitor messaging to develop a strategic marketing plan focused on differentiation and long-term brand growth. In addition to the strategic recommendations, I designed a retail activation concept featuring branded refrigeration units to be placed across 32 Houston-area gas stations, creating a stronger point-of-sale presence and increasing product visibility. This project challenged me to balance consumer insights, regulatory considerations, and retail strategy while navigating a rapidly evolving industry.