Hank Poore Foundation

During Capstone Agency's annual 24-hour CreateAthon, I led a team supporting The Hank Poore Foundation, a nonprofit that provides adaptive athletic equipment and opportunities for individuals with disabilities. My role focused on guiding strategy, managing client relationships, and keeping a multidisciplinary team aligned under an extremely compressed deadline. Together, we developed a comprehensive communications package, including donor outreach materials, social content, community awareness pieces, brand guidelines, and public relations assets, to help the organization tell its story more effectively and expand its impact across Alabama.